Celebrate Beall Avenue’s vibrant transformation with art, fun and community spirit at the Beall Avenue Asphalt Art Celebration and Dedication.
The street festival, from 1-3 p.m. Sunday, Nov. 10 at Gibbs and Beall streets in front of VisArts, 155 Gibbs St., will mark the completion of the Beall Avenue Bloomberg Asphalt Art Initiative, a dynamic street mural that revitalizes the streetscape with color and creativity.
Participate in the Chalk Riot Roadway Coloring Book activity to add your touch to a massive chalk outline of the mural and explore the benefits of public art in enhancing our city’s spaces. There will be opportunities to meet the mural artists, enjoy family-friendly activities and see the mural up close.
Rockville, in partnership with VisArts, was among 25 North American cities chosen last year from a pool of 200 applicants to receive Asphalt Art Initiative grants through Bloomberg Philanthropies. The $25,000 grant from the Bloomberg Asphalt Art Initiative supplemented funding from Rockville’s Art in Public Places program to create the mural directly in the Beall Avenue roadway.
This first-of-its-kind project for the city makes Rockville Town Center more attractive for residents, visitors and businesses. It is paired with traffic-calming features and other safety improvements to shorten pedestrian-crossing distances on Beall Avenue, including a new alignment between MD 355/Hungerford Drive and North Washington Street, creating one travel lane in each direction, buffered bicycle lanes and on-street parking and loading spaces.
For more information about the Beall Avenue Asphalt Art Initiative, visit bit.ly/RkvAsphaltArt.