The Mayor and Council in November discussed, supported and provided direction on several recommendations delivered in a report from an expert panel from the Urban Land Institute on ways to strengthen the vitality of Rockville’s Town Center.

The report, which was discussed at the Nov. 25 Mayor and Council work session, followed the expert Technical Assistance Panel’s intensive two-day study of Town Center in July.

Mayor and Council direction included:

  • Support for beginning a new branding campaign.
  • Support for designing a direct pathway between Montgomery College and Town Center, in coordination with the college and Montgomery County Public Schools, and reaching out to the college to determine whether the shuttle to Metro stations could include a stop in Town Center.
  • Conducting an analysis on potential improvements to roads internal to Town Center.
  • Improvements to Promenade Park, a key entry point to Town Center from the Metro
  • Near-term repairs to signage, as well as, in the longer-term, improving signage to support the branding/messaging effort.
  • Support for sending a letter to the Washington Metropolitan Area Transit Authority indicating the importance of improvements to the Rockville station.

To watch the work session, visit, and select the TV icon next to the Nov. 25 agenda item.