Businesses in Rockville Town Center should check their mailboxes for a questionnaire from the city about “Fern Reclamation,” a new mural that adorns the Beall Avenue roadway.
Rockville, in partnership with VisArts, was among 25 North American cities chosen last year from a pool of 200 applicants to receive Asphalt Art Initiative grants through Bloomberg Philanthropies. The $25,000 grant from the Bloomberg Asphalt Art Initiative was supplemented with $15,000 funding from Rockville’s Art in Public Places program to create the mural directly in the Beall Avenue roadway. The questionnaire is a requirement of receiving the Bloomberg grant.
The mural incorporates themes of native flora and historical elements, aiming to create a visual narrative that resonates with Rockville’s unique story and environment.
This first-of-its-kind project for the city makes Rockville Town Center more attractive for residents, visitors and businesses. It is paired with traffic-calming features and other safety improvements to shorten pedestrian-crossing distances on Beall Avenue, including a new alignment between MD 355/Hungerford Drive and North Washington Street, creating one travel lane in each direction, buffered bicycle lanes and on-street parking and loading spaces.
Learn more about the mural project at bit.ly/RkvAsphaltArt.